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Bruce Doolin Henderson (April 30, 1915 – July 20, 1992) was an American businessman and management expert. He founded Boston Consulting Group (BCG) in 1963 in Boston, Massachusetts and headed the firm as the president and CEO until 1980. He continued as chairman of BCG until 1985.
When BCG adopted “strategy” as its specialty, it ignited a revolution that would transform business management forever. From the beginning, Bruce Henderson’s passion for ideas was the firm’s mark of distinction.
Bruce Doolin Henderson (30 de abril de 1915 - 20 de julio de 1992) fue un empresario y experto en gestión estadounidense. Fundó Boston Consulting Group (BCG) en 1963 en Boston, Massachusetts y dirigió la firma como presidente y director ejecutivo hasta 1980.
La Matriz de crecimiento - participación, conocida como Matriz de Boston Consulting Group o Matriz BCG, es un método gráfico de análisis de cartera de negocios desarrollado por el Boston Consulting Group en la década de 1970 y publicada 2 por el presidente de la citada consultora, Bruce D. Henderson, en 1973.
Bruce Henderson is the author of more than thirty nonfiction books, including a #1 New York Times bestseller that was made into a network miniseries. His books have been published in more than a dozen countries.
¿Quién es Bruce Henderson? Bruce Henderson fue un hombre de negocios que fundó Boston Consulting Group. Todo comenzó en 1963 cuando Bruce D. Henderson fundó la Boston Consulting Group (BCG) como parte de The Boston Safe Deposit and Trust Company.
Bruce D. Henderson is professor of management at Vanderbilt University’s Owen Graduate School of Management. He is also the founder and chairman emeritus of the Boston Consulting...
