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  1. 1 de oct. de 2022 · Paramount Pictures promoted their new horror film “Smile” by sending actors from the film to sporting events.

  2. 3 de oct. de 2022 · Paramount Picture's "Smile" movie tops the box office with a $22 million opening weekend, following the horror movie's creepy viral marketing campaign.

  3. 30 de sept. de 2022 · That’s the idea behind Paramount’s viral marketing trick for the aptly-titled Smile, the horror flick releasing today whose unnerving premise has possessed perpetrators carrying out dreadful acts…all while grinning, like a demon-crazed lunatic, from ear to ear.

  4. Once you see it, it’s too late. Watch the official trailer for #SmileMovie - NOW PLAYING only in theatres. Get tickets now: https://www.smile.movieYou will n...

  5. 3 de oct. de 2022 · It’s tough for new horror movies to stand out from the crowd, but Paramount has done it with their latest campaign for ‘Smile’. Check out the creepy viral promotions ‘Smile’ had just one week before the film’s release.

  6. 20 de feb. de 2023 · Boardroom spoke with the mastermind behind Paramount’s unsettling marketing campaign for its Smile movie. From bus stop posters to actors at live sporting events, Paramount’s Smile movie marketing campaign gave us a new creepy-yet-organic way to get the attention of millions around the globe.

  7. Once you see it, it’s too late. Watch the official trailer for #SmileMovie - coming to cinemas September 29. After witnessing a bizarre, traumatic incident involving a patient, Dr. Rose Cotter ...