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Constance L. Hays examines a century of Coca-Cola history through the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value...
La historia de la publicidad de Coca-Coca puede resumirse en los eslóganes que han dado forma a sus campañas: desde el "Deliciosa y refrescante" de 1886 hasta el recientemente anunciado "Siente el sabor" las fórmulas han variado mucho.
31 de ago. de 2011 · The real thing : truth and power at the Coca-Cola Company. by. Hays, Constance L. Publication date. 2004. Topics. Coca-Cola Company, Soft drink industry. Publisher. New York : Random House.
En 1969, Coca-Cola, a través de su agencia de publicidad McCann-Erickson, decidió terminar la campaña "Things go better with Coca-Cola" ("Todo mejora con Coca-Cola"), remplazándola por la nueva "It´s the real thing" ("Es lo verdaderamente importante").
Constance L. Hays examines a century of Coca-Cola history through the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and the world s best-known brand.
Coca-Cola’s ‘It’s the Real Thing’ campaign was a way of consolidating the vast swathe of changes being made to the brand as it entered the 1970s.
Constance L. Hays examines a century of Coca-Cola history through the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and the world’s best-known brand.
