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Buy The Medium is the Massage: An Inventory of Effects (Penguin Modern Classics) 1 by Marshall McLuhan, Quentin Fiore (ISBN: 9780141035826) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
The electric light is pure information. It is a medium without a message, as it were, unless it is used to spell out some verbal ad or name. This fact, characteristic of all media, means that the “content” of any medium is always another medium. The content of writing is speech, just as the written word is the content of print, and
Learning, the educational process, has long been associated only with the glum. We speak of the "serious" student. Our time presents a unique opportunity for learning by means of humor—a perceptive or incisive joke can be more meaningful than platitudes lying between two covers. "The Medium is the Massage" is a look-around to see what's ...
麦克卢汉玩弄“媒介即讯息”（the medium is the message）里的关键词“message”，将其变成massage（按摩）、mass age（大众时代）、mess age（混乱世代）。于是就弄出了“媒介即按摩”“媒介即大众时代”和“媒介即混乱世代”这样的文字游戏。
In essence, The Medium is the Massage is a graphical and creative representation of his "medium is the message" thesis seen in Understanding Media. By playing on words and utilizing the term "massage," McLuhan is suggesting that modern audiences have found current media to be soothing, enjoyable, and relaxing; ...
The Medium is the Massage remains Marshall McLuhan’s most popular book, perhaps as influential as Understanding Media.It is still one of the most insightful and provocative works ever to have been published on our modern culture. With every technological advance, McLuhan’s theories reveal how prescient his insights actually proved to be.
1 de abr. de 2022 · The medium is the massage : an inventory of effects by McLuhan, Marshall, 1911-1980. Publication date 2001 Topics Communication -- History, Mass media -- History, Technology and civilization Publisher Corte Madera, CA : Gingko Press Collection internetarchivebooks; inlibrary; printdisabled Contributor Internet Archive
