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Hace 4 días · El focus group es una de las técnicas cualitativas más utilizadas como recurso de investigación dentro de la educación superior, gracias a que facilita el trabajo de compilación de datos que se quiere obtener sobre un tema en concreto.
Hace 4 días · Para llevar a cabo un Focus Group, es necesario reunir a un grupo de 6 a 10 personas y un moderador. El objetivo es que compartan su punto de vista y opiniones, en torno a un tema estratégicamente presentado para recopilar datos valiosos y tomar decisiones con conocimiento de causa. Esos datos y opiniones, son posteriormente utilizados para ...
13 de jun. de 2024 · What Is a Focus Group? A focus group is one of the most popular and effective market research methods of gathering qualitative data through group interaction. It consists of a small group of people (usually 6-10) and a moderator to participate in a discussion.
Hace 5 días · Focus groups use a group setting to generate data different to that obtained in a one-to-one interview. The group context may allow for better examination of beliefs, attitudes, values, perspectives, knowledge and ideas. Focus groups can be useful in action research methodology and other study designs which seek to empower research ...
24 de jun. de 2024 · Focus groups offer a high degree of flexibility and adaptability, allowing researchers to tailor the discussion to address specific research objectives or adapt to emerging themes and ideas. The open-ended nature of focus group discussions enables researchers to explore unanticipated topics.
28 de jun. de 2024 · Focus groups involve multiple participants discussing a topic, promoting a dynamic environment rich in diverse opinions and interactive dialogue. They are particularly useful when seeking to explore collective views and social dynamics within a target audience.
16 de jun. de 2024 · A focus group is a discussion conducted with a small group of usually 6-10 people under the guidance of a moderator, aimed at gathering in-depth information on a specific topic. This method is used to understand participants’ opinions, attitudes, and feelings about a particular product, service, concept, or experience.
