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Alfred Nu Steele (April 24, 1901 – April 19, 1959) was an American soft drink businessman most known for being the president and later chairman of the board of Pepsi-Cola Company from 1950 until his sudden death in 1959.
Alfred Nu Steele (Nashville, Tennessee; 24 de abril de 1900 - Nueva York; 19 de abril de 1959), fue un hombre de negocios estadounidense famoso por ser director ejecutivo de Pepsi. Vida y carrera. Se graduó en la Universidad del Noroeste de Illinois en 1923, donde jugó al fútbol y se convirtió en ejecutivo de publicidad.
2 de mar. de 2022 · En 1950, Alfred N. Steele, ex vicepresidente de Coca-Cola Company, se convirtió en el director ejecutivo de Pepsi y activó grandes campañas publicitarias y promociones de ventas que aumentaron once veces las ganancias netas durante esa década.
Steele installed a more autonomous management structure, instituted an extensive advertising campaign that helped Pepsi grow out of its “poor man’s cola” image, and created a vending machine business for Pepsi.
In 1950 Alfred N. Steele (1901–59), a former vice president of the Coca-Cola Company and the husband of actress Joan Crawford, became chief executive officer. His emphasis on giant advertising campaigns and sales promotions increased Pepsi-Cola’s net earnings 11-fold during the 1950s and made it the chief…
5 de mar. de 2017 · Chandler's biography reports that Steele first worked for Coca-Cola before moving over to Pepsi-Cola, where he eventually became chairman of the board.
Entering the 1950s, Pepsi-Cola’s chief helmsman was Alfred Steele, a seasoned executive poached from the venerable Coca-Cola Company itself.
