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Our purpose is to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. Our strategic aim is to actively migrate smokers from cigarettes to smokeless products and Build a Smokeless World.
20 de abr. de 2020 · Last month, we announced our evolved corporate strategy and purpose to build A Better Tomorrow, by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products.
Building A Better Tomorrow™. We are transforming. New opportunities are emerging to capture consumer moments, and to satisfy changing consumer preferences. Meeting consumer needs. Our strategy is about progressively transforming our portfolio and actively migrating smokers from cigarettes to smokeless alternatives.
Building A Better TomorrowTM In 2020, we launched our evolved Group strategy focusing on building A Better Tomorrow™ for all our stakeholders. As we set about future proofing our business, we have developed a set of ambitious targets that will act as a catalyst for a decade of action. Our Sustainability Agenda is integral to our
20 de abr. de 2020 · Building A Better Tomorrow™ at BAT. Last month (March 2020), we announced our evolved corporate strategy and purpose to build A Better Tomorrow, by reducing the health impact of our...
28 de nov. de 2023 · El propósito de construir “Un Mañana Mejor” (“A Better Tomorrow” TM) guía cada acción de BAT a nivel global. Esta estrategia de sustentabilidad se basa en cuatro pilares: la reducción del impacto en la salud, la optimización en la gestión medioambiental, el positivo impacto social y una gobernanza corporativa robusta.
A key driver to delivering our purpose to build A Better Tomorrow™ is our ethos, which guides behaviours across the entire BAT Group. Our ethos is about being bold, fast, empowered, responsible and diverse to create a future-fit culture at BAT.
