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16 de jun. de 2013 · A short commercial where Miller Lite describes how "Tastes Great, Less Filling" came about... ...more.
5 de nov. de 2021 · Iconic Ads: Miller Lite - Great Taste, Less Filling - commercials from the 70's & 80's. ONLYKUTTS. 956 subscribers. Subscribed. 99. 10K views 2 years ago. For the background on Iconic...
Miller Lite: Tastes Great, Less Filling: With Mickey Spillane, Lee Meredith, Rodney Dangerfield, John Madden. Television commercials for Miller Lite beer, pitting opinions of celebrities on why it is so great, either because it "Tastes Great" or because it is "Less Filling" than regular (full calorie) Miller beer.
Miller Lite, the first Lite Beer was served in 1973 at a small bar in Springfield, Illinois.And thus was born The Eternal Debate between Tastes Great and Les...
In the prime of the campaign, television commercials typically portrayed a Lite Beer drinker noting its great taste followed by another who observed that it was less filling. This usually led to a parody of Wild West saloon fights in which every patron got involved in the dispute for no real reason, though in this case it was always ...
7 de mar. de 2023 · Did you know that once upon a time light beer didn’t even exist? In 1973, Miller launched the first low-calorie beer ever. The advertising slogan “Tastes Great. Less Filling” was born out of the new category of beer called “light.” And Miller Lite the product was produced.
18 de sept. de 2019 · The campaign was a massive success: the development of ads where opposing camps chanted their favorite aspect of Miller Lite—the “Less filling!/Tastes great!” argument—presented a tagline even punchier than the one introduced by Snell in 1974: “Everything you always wanted in a beer… and less.”
