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  1. Contagious reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular, from consumer products and policy initiatives to services and ideas within organizations.

    • Invisible Influence

      New York Times and Wall Street Journal bestseller If you’re...

    • Research

      Examples of Jonah’s Research Bellezza, Silvia and Jonah...

    • Speaking / Consulting

      Speaking and Consulting Jonah has keynoted hundreds of major...

    • About

      About Jonah Berger Jonah Berger is a Wharton School...

    • Resources

      Jonah Berger. MENU About; Books . Magic Words; The Catalyst;...

  2. 3 de may. de 2016 · In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

  3. Empiezan atacando a un pequeño grupo de individuos u organizaciones y se extienden rápidamente como si de un virus se tratase. ¿A qué se debe? ¿Qué podemos hacer para que esto ocurra con nuestros productos o ideas? Jonah Berger nos lo explica, con todo lujo de detalles y ejemplos, en este libro.

  4. 5 de mar. de 2013 · In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

  5. 14 de mar. de 2013 · Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s...

  6. 1 de mar. de 2013 · A book by Wharton marketing professor Jonah Berger that reveals the secret science behind word-of-mouth and social transmission. Learn how to make your product or idea catch on with six basic principles and examples from various fields.

  7. 5 de mar. de 2013 · In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious,...