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  1. Rural Electrification Administration, Running Water. One of Roosevelt’s key infrastructure plans was to bring electricity to agrarian areas by establishing the Rural Electrification Administration, which lent funds to electric cooperatives run by local farming communities.

  2. Running Water - Rural Electrification Administration. 1937. New on view. MoMA, Floor 5, 519 The Alfred H. Barr, Jr. Galleries. Medium. Silkscreen. Dimensions. 40 x 30" (101.6 x 76.2 cm) Credit.

  3. www.moma.org › artists › 409Lester Beall | MoMA

    15 de nov. de 2014 · Lester Beall (1903 – 1969) was an American graphic designer who was a leading proponent of modernist graphic design in the United States.

  4. 22 de mar. de 2012 · All works by Lester Beall. Lithograph, 40 x 30″ (101.6 x 76.2 cm) And what could be more imperatively direct and directly imperative than Light , Running Water, or Radio.

  5. “Running Water” demonstrates easy access to the lifeblood of the farm. And in his images of “Farm Work” and “Heat/Cold,” the poles and wires of distribution systems are dark shadows: negative space to describe infrastructure that was, at the time, missing from the rural picture.

  6. Designer: Lester Beall (American, Kansas City, Missouri 1903–1969 Brookfield, Connecticut) Date: 1937. Medium: Silkscreen. Dimensions: 40 × 30 in. (101.6 × 76.2 cm) Classification: Prints. Credit Line: John C. Waddell Collection, Gift of John C. Waddell, 2005. Accession Number: 2005.482.2

  7. en.wikipedia.org › wiki › Lester_BeallLester Beall - Wikipedia

    Lester Beall (1903 – 1969) was an American graphic designer who was a leading proponent of modernist graphic design in the United States. Biography. Lester Thomas Beall was born in Kansas City, Missouri. His family moved to St. Louis, Missouri, and later to Chicago, Illinois.